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What Japan Thinks (Market Research Blog)

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  • The most successful anime adaptations
    on 13 June, 2021 at 3:54 pm

    This ranking survey from goo Ranking asked what is the most successful anime adaptations of Weekly Shonen Jump magazine’s manga. My anime series watching is very limited, but I recently got a free year of Amazon Prime, and it’s got Demon Slayer (Kimetsu […]

  • Making bookings on smartphones
    on 7 June, 2021 at 4:51 pm

    This straightforward survey from MMD Labo looked at internet reservations by smartphone. Looking at the options, I’m surprised that “travel” or “flights” do not appear on the list. Given that “other” is less than 2%, they must have been […]

  • Majority want vaccination, many others want side-effect reassurance
    on 5 June, 2021 at 5:15 pm

    Note: this survey was conducted in February, before vaccination had started in earnest. This survey from Leading Tech looked at COVID-19 vaccine awareness. Note also that an overused trope about Japan is its vaccine reluctance with respect to COVID-19 in […]

Rudlin Consulting (Business Culture Blog)

Rudlin Consulting Understanding Japanese business

Motoko’s Blog – AJPR (Japanese SEO)

  • Ad Copy Localization
    by Motoko Hunt on 14 April, 2023 at 6:06 pm

    Many businesses run text ads in different countries. Many of the local ads are translated versions of the original ads (i.e., English targeting the USA). It makes the launch of local campaigns quick and easy, but you may be jeopardizing the campaign’s […]

  • International Content Optimization Tips No One Talks About
    by Motoko Hunt on 23 February, 2023 at 11:16 pm

    When people talk about International SEO and content optimization, their focus is usually on keywords and translation. While those are important, there are other aspects of content that need to be optimized and localized. Otherwise, the perfectly translated […]

  • Content Optimization and Content Marketing
    by Motoko Hunt on 20 January, 2023 at 4:04 pm

    Content marketing has become one of the important pillars of digital marketing for businesses. It is a way to focus on creating content that is relevant to people’s interests and provides information that is valuable to them. The “people” can be the […]

East Asia Forum (Politics & Economics)

East Asia Forum Economics, Politics and Public Policy in East Asia and the Pacific

  • Though the Thai election’s done and dusted the political uncertainty remains
    by Jacob Ricks on 28 May, 2023 at 12:00 pm

    Author: Jacob Ricks, SMU There’s a Thai proverb — ‘flee a tiger only to find a crocodile’  — that describes a situation in Thai politics in the aftermath of this month’s elections aptly. After the progressive anti-junta Move Forward Party’s […]

  • China’s ambiguous mediation role in Ukraine
    by Alexander Korolev on 27 May, 2023 at 12:00 pm

    Author: Alexander Korolev, UNSW After a year of diplomatic inactivity towards the war in Ukraine, the Chinese government has made demonstrable attempts to look like a peacemaker. But while these moves indicate a change in its behaviour, there is little reason […]

  • Japan’s tight budget grounds space ambitions
    by Takuya Wakimoto on 27 May, 2023 at 12:00 am

    Author: Takuya Wakimoto, Deloitte Tohmatsu Space and Security Japan is proud to be one of the most advanced spacefaring nations, with a more than 50 year record of space launches. The H-2A and H2-B rockets have been particularly successful vehicles, boasting […]