Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. With an affiliate program, you can increase sales by only paying for results.
Technically, the way it works is like this:
- First you create a mechanism for other website owners to register as affiliates for your site, they provide some payment details and you approve their account.
- Once they have an account the other website owner can choose from a catalog of web banners, text ads or even video embeds that you provide and they show them on their own sites.
- If a visitor clicks on one of those banners, gets redirected to your website and then completes a sale (now or later), you owe the affiliate a commission.
The system works by using a series of “cookies” to track web visitors browsing behavior from the banner click to the completed checkout on your site. The affiliate commission rates and payout terms are something you can control and determine for yourself. Commissions could be a flat rate or a percentage of the sales value.
Tokyo Web Designs can help you set up an affiliate marketing program on your website. We can also help you with the “creatives”; the banners and other content that serves as click-bait for your affiliate network. Why not contact us today and ask about how we can help multiply your selling power.
