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The Revolution Will Be Tweeted

19 February, 2010, Written by 0 comment

Business owners cannot afford to think that social media is a passing fad. The Social Media Revolution is sweeping away established notions of how companies should market their products and connect with customers. In the YouTube/Twitter/Facebook/Blogging era, companies need to consider themselves as content providers first, advertisers second.

Some facts:

  • Social media has overtaken porn as the #1 activity on the internet.
  • 1 out of 8 couples married in the USA last year met via social media.
  • Wikipedia has over 13 million articles (studies have shown it to be more accurate than Encyclopedia Britannica).
  • There are over 200 million blogs (54% of bloggers update content or use Twitter daily).
  • 78% of people trust peer recommendations, only 14% trust advertising.
  • 34% of bloggers post opinions about products or brands.
  • If Facebook were a country it would be the worlds 4th largest.
  • YouTube is the world’s second largest search engine.
  • 24 of the 25 largest newspapers are experiencing record declines in reader circulation.
  • Only 18% of traditional TV campaigns generate a positive ROI.
  • 70% of 18-34 year olds have watched TV on the web.
  • 35% of Amazon book sales are in Kindle e-book format.
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