Choosing a logo for your website is a big responsibility and one you should think carefully about.
The choice of colors basically sets the color pallet for your whole web design.
Some companies even base their office interior design and decor on the corporate logo colors.
Potentially, whatever you come up with could manifest itself in various mediums.
Business cards, caps, t-shirts, coffee mugs, drink coasters – you name it.
Of course you can always change your logo at a latter date, but doing
so erases any brand recognition that has been acquired to date.
So changing a logo is a bit like changing marital partners.
Do it if you have too. But it’s not something you should plan on doing from the outset.
THE PERFECT LOGO
- It should be unique. Your logo is your corporate signature. It’s what identifies you from your competitors.
- It should be simple. Some complex logos look OK on a web page but don’t render well onto hard media like paper, plastic or cloth. Any decent logo should still be a decent logo even if its viewed in simple black and white. Examples here are Apple, McDonalds and Mercedes. Simple designs. You can put them anywhere.
- It should convey a message. Either the name of your company or even better the nature of your business. Web users are in a hurry. A picture, as the expression goes, can say a thousand words. Organizations that do this are Volkswagon (a “v” on top of a “w” in a circle), Mitsubishi (“mitsu” means 3 in Japanese and “bishi” is a derivative of “hishi” meaning diamond shape ie. 3 arranged diamonds) and the British Heart Foundation (could it be any clearer what their mission is all about?).
- It should be memorable. An unusual name (Yahoo!), a humorous image (Hogs Breath Cafe), cleverly used colors (multicolored Google logo), intentionally misspelled words (Toys R Us) or a stylish font (Coca Cola) can all be tactics to help your logo stick in your customers’ minds.