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Blog

Tag: Marketing

Internet Marketing in Japan

Once you have your website up and running often the next challenge for website owners is attracting visitor traffic. Search Engine Optimization is a must, but it takes time...

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10 July, 2010, Written by 0 comment

Promote Your Site With QR Codes

Anyone who is familiar with the Japanese urban landscape will have noticed that QR code symbols are virtually everywhere. On train advertisements, pamphlets, menus, business cards and product labels....

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27 January, 2010, Written by 0 comment

Book Review – Neuro Web Design: What Makes Them Click?

Wouldn’t it be nice if you could climb inside your website visitors’ minds and understand what motivates their behaviour? Neuro Web Design by Dr. Susan M. Weinschenk attempts to...

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27 October, 2009, Written by 0 comment

Writing Better Web Content – Avoid the Marketing Cliche

Language has meaning. Language is information. And when it comes to your website, if your information is NOT useful, it is getting in the way of the information that...

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13 August, 2009, Written by 0 comment

Sell the Sizzle, Not the Steak!

There is an old rule in marketing that consumers shop logically but purchase emotionally. When visiting the local supermarket or department store we might carefully examine the price, content,...

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19 June, 2009, Written by 0 comment