Blog

Tag: Marketing

Internet Marketing in Japan

Once you have your website up and running often the next challenge for website owners is attracting visitor traffic. Search Engine Optimization is a must, but it takes time and there is often a lot of strong competition for the top spots with your favorite keywords. At this point you might want to consider what […]

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10 July, 2010, Written by 0 comment

Promote Your Site With QR Codes

Anyone who is familiar with the Japanese urban landscape will have noticed that QR code symbols are virtually everywhere. On train advertisements, pamphlets, menus, business cards and product labels. In some extreme cases even on  family graves! QR  (Quick Response) codes were originally conceived by Japanese company Denso-wave back in 1994 as a method of […]

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27 January, 2010, Written by 0 comment

Book Review – Neuro Web Design: What Makes Them Click?

Wouldn’t it be nice if you could climb inside your website visitors’ minds and understand what motivates their behaviour? Neuro Web Design by Dr. Susan M. Weinschenk attempts to do just that. Not many other books on the market explain the psychology behind user interaction in a way that references academic studies. Chapter 1 takes […]

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27 October, 2009, Written by 0 comment

Writing Better Web Content – Avoid the Marketing Cliche

Language has meaning. Language is information. And when it comes to your website, if your information is NOT useful, it is getting in the way of the information that IS useful. The purpose of words is not to fill embarrassing white space. Skillful content writing means avoiding anything that doesn’t add value for the web […]

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13 August, 2009, Written by 0 comment

Sell the Sizzle, Not the Steak!

There is an old rule in marketing that consumers shop logically but purchase emotionally. When visiting the local supermarket or department store we might carefully examine the price, content, ease of use and brand reputation of various goods. But in the end, our purchasing choice is often driven by emotional factors. We anticipate the joy […]

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19 June, 2009, Written by 0 comment