If you aren’t taking advantage of the social media universe to promote your site, you are missing a big opportunity to connect with your target audience.
Furthermore, most search engine optimization experts agree that you may also be harming your site ranking. Google has said that they look at social networking “signals” to determine the relevancy and popularity of websites in connection to keywords. So it’s important that you climb onto the social web bandwagon.
At the very least you should have some “like” or “tweet” icons in the footer, header or sidebar of each page. Facebook and Twitter are the twin “gold standard” of social media. Ideally, you should also create your own Facebook Page or Twitter account with icons linking to each.
Business owners cannot afford to think that social media is a passing fad. The Social Media Revolution is sweeping away established notions of how companies should market their products and connect with customers. In the YouTube/Twitter/Facebook/Blogging era, companies need to consider themselves as content providers first, advertisers second. Some facts:…
The communication application LINE was launched in Japan in 2011 and subsequently taken the country by storm. Line became Japan's largest social network in 2013, bigger than Facebook or Twitter. It is one of only 13 apps to have more than 1 million downloads from the Google Play store. According…
Using Adobe Flash on your website, particularly for any “mission critical” content is very problematic. We are living in the era of the mobile web so every website owner needs to consider how their site will be viewed on a diverse range of hardware. The Flash plugin has never been…
