Repetition of design creates a sense of familiarity for the end user or viewer. It gives the person a feeling of control over the design itself by allowing them to believe they know what to expect every time they click a link or flip the page. It also can be used to control where users focus their attention on the page.
Using consistent typography (font face, color, and size) throughout your design will help create a professional appearance. That is not to say that all your text has to be the same size. It simply means that all top level headings, all sub-headings, all paragraphs, all indented blocks, all anchor links, all bullet lists should be consistent.
Repetition of design elements helps your web pages appear more cohesive, and also improves readability as the reader comes to expect text that looks a certain way to indicate certain qualities.
Using Adobe Flash on your website, particularly for any “mission critical” content is very problematic. We are living in the era of the mobile web so every website owner needs to consider how their site will be viewed on a diverse range of hardware. The Flash plugin has never been…
Good contrast can make sites appear crisp and organized, whereas poor contrast blends the content into mush. Contrasting elements allow for the user to figure out which page areas are related and which are totally separate, so be sure to differentiate your elements and page sections. Contrast attracts attention to…
The fourth fundamental principle of design is Proximity (which completes the rather unfair acronym of C-R-A-P, well know to designers everywhere). In short, it means that things which are related in some way, should be grouped together on the page and separated from those things which are NOT related by…
