Tips and tricks for website owners

Writing Better Web Content – Avoid the Marketing Cliche

Language has meaning. Language is information. And when it comes to your website, if your information is NOT useful, it is getting in the way of the information that...

Read More
13 August, 2009, Written by 0 comment

Bing / Yahoo Deal and the Japan Impact

The search engine world is still buzzing following the recent decision of Yahoo to effectively shut down its own search infrastructure and outsource its search results business to Microsoft...

Read More
30 July, 2009, Written by 0 comment

Japanese Social Bookmarking Services

Unless you have been under a rock or in North Korea for the last few years you would know that one of the hot new Web 2.o trends is...

Read More
24 July, 2009, Written by 0 comment

Sell the Sizzle, Not the Steak!

There is an old rule in marketing that consumers shop logically but purchase emotionally. When visiting the local supermarket or department store we might carefully examine the price, content,...

Read More
19 June, 2009, Written by 0 comment

Making Better Web Forms

Until Google comes out with an application that can scan our thought waves, the most common medium for communicating important information on the internet will continue to be the...

Read More
30 May, 2009, Written by 0 comment

How Can I Make My Website Accessible?

Business owners need to consider the needs of a wide range of people who might want to use their services. In this article we will discuss some of the...

Read More
29 April, 2009, Written by 0 comment

E-Commerce in Japan: Small Websites

With the recession biting hard, people everywhere are becoming more cost conscious and more aware that online shopping can deliver significant savings. This article provides a comparison of two...

Read More
2 March, 2009, Written by 0 comment

Should I Do User Testing For My Website?

What do comedians and smart website owners have in common? Answer: They both TEST their material on as many people as possible! Most people like to think they have...

Read More
8 February, 2009, Written by 0 comment

Selling to Japan’s Silver Surfers

Japan’s growing ranks of cashed-up senior citizens present a significant market opportunity for any company targeting Japanese customers. This is the decade during which the Japanese baby boom generation...

Read More
4 February, 2009, Written by 0 comment

Japanese Domain Names

Ever wondered how many unique website domains are registered out there? At the time of writing this article, the active number of “.com” domains ¬†alone is almost 80 million....

Read More
12 January, 2009, Written by 0 comment