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Tips and tricks for website owners

Writing Better Web Content – Avoid the Marketing Cliche

Language has meaning. Language is information. And when it comes to your website, if your information is NOT useful, it is getting in the way of the information that IS useful. The purpose of words is not to fill embarrassing white space. Skillful content writing means avoiding anything that doesn’t add value for the web […]

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13 August, 2009, Written by 0 comment

Bing / Yahoo Deal and the Japan Impact

The search engine world is still buzzing following the recent decision of Yahoo to effectively shut down its own search infrastructure and outsource its search results business to Microsoft in the guise of its latest and hottest search interface, “Bing”. The deal represents an admission from both partners that they need to team up and […]

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30 July, 2009, Written by 0 comment

Japanese Social Bookmarking Services

Unless you have been under a rock or in North Korea for the last few years you would know that one of the hot new Web 2.o trends is Social Bookmarking. There are many popular Social Bookmarking Services (SBS) like Delicious, Spurl and StumbleUpon to name just a few. These services allow us to “tag” […]

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24 July, 2009, Written by 0 comment

Sell the Sizzle, Not the Steak!

There is an old rule in marketing that consumers shop logically but purchase emotionally. When visiting the local supermarket or department store we might carefully examine the price, content, ease of use and brand reputation of various goods. But in the end, our purchasing choice is often driven by emotional factors. We anticipate the joy […]

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19 June, 2009, Written by 0 comment

Making Better Web Forms

Until Google comes out with an application that can scan our thought waves, the most common medium for communicating important information on the internet will continue to be the humble web form. Whether your website’s purpose is to sell something, capture contact leads or invite membership, you will need to give careful consideration to how […]

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30 May, 2009, Written by 0 comment

How Can I Make My Website Accessible?

Business owners need to consider the needs of a wide range of people who might want to use their services. In this article we will discuss some of the problems which certain people might face when using your website and what you can do to address them. Types of Disabilities Visual Disabilities Visual impairment is […]

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29 April, 2009, Written by 0 comment

E-Commerce in Japan: Small Websites

With the recession biting hard, people everywhere are becoming more cost conscious and more aware that online shopping can deliver significant savings. This article provides a comparison of two of the most popular online payment processing systems for small businesses. PAYPAL If you have just a small product range and want to keep it simple, […]

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2 March, 2009, Written by 0 comment

Should I Do User Testing For My Website?

What do comedians and smart website owners have in common? Answer: They both TEST their material on as many people as possible! Most people like to think they have a sense of humor. Similarly most people think they have good design sense. But at the end of the day those are really nothing more than […]

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8 February, 2009, Written by 0 comment

Selling to Japan’s Silver Surfers

Japan’s growing ranks of cashed-up senior citizens present a significant market opportunity for any company targeting Japanese customers. This is the decade during which the Japanese baby boom generation is looking to enjoy the fruits of their life’s work in retirement and increasingly they are getting online and searching for websites that are relevant to […]

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4 February, 2009, Written by 0 comment

Japanese Domain Names

Ever wondered how many unique website domains are registered out there? Well a visit to domaintools.com reveals that at the time of writing this article, the active number of “.com” domains ¬†alone is almost 80 million. By contrast the number of “.jp” domains finally passed the 1 million mark in 2008. With such a huge […]

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12 January, 2009, Written by 0 comment