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Tips and tricks for website owners

Sell the Sizzle, Not the Steak!

There is an old rule in marketing that consumers shop logically but purchase emotionally. When visiting the local supermarket or department store we might carefully examine the price, content, ease of use and brand reputation of various goods. But in the end, our purchasing choice is often driven by emotional factors. We anticipate the joy […]

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19 June, 2009, Written by 0 comment

Making Better Web Forms

Until Google comes out with an application that can scan our thought waves, the most common medium for communicating important information on the internet will continue to be the humble web form. Whether your website’s purpose is to sell something, capture contact leads or invite membership, you will need to give careful consideration to how […]

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30 May, 2009, Written by 0 comment

How Can I Make My Website Accessible?

Business owners need to consider the needs of a wide range of people who might want to use their services. In this article we will discuss some of the problems which certain people might face when using your website and what you can do to address them. Types of Disabilities Visual Disabilities Visual impairment is […]

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29 April, 2009, Written by 0 comment

E-Commerce in Japan: Small Websites

With the recession biting hard, people everywhere are becoming more cost conscious and more aware that online shopping can deliver significant savings. This article provides a comparison of two of the most popular online payment processing systems for small businesses. PAYPAL If you have just a small product range and want to keep it simple, […]

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2 March, 2009, Written by 0 comment

Should I Do User Testing For My Website?

What do comedians and smart website owners have in common? Answer: They both TEST their material on as many people as possible! Most people like to think they have a sense of humor. Similarly most people think they have good design sense. But at the end of the day those are really nothing more than […]

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8 February, 2009, Written by 0 comment

Selling to Japan’s Silver Surfers

Japan’s growing ranks of cashed-up senior citizens present a significant market opportunity for any company targeting Japanese customers. This is the decade during which the Japanese baby boom generation is looking to enjoy the fruits of their life’s work in retirement and increasingly they are getting online and searching for websites that are relevant to […]

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4 February, 2009, Written by 0 comment

Japanese Domain Names

Ever wondered how many unique website domains are registered out there? Well a visit to domaintools.com reveals that at the time of writing this article, the active number of “.com” domains ¬†alone is almost 80 million. By contrast the number of “.jp” domains finally passed the 1 million mark in 2008. With such a huge […]

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12 January, 2009, Written by 0 comment

The Perfect Logo

Choosing a logo for your website is a big responsibility and one you should think carefully about. The choice of colors basically sets the color pallet for your whole web design. Some companies even base their office interior design and decor on the corporate logo colors. Potentially, whatever you come up with could manifest itself […]

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29 November, 2008, Written by 0 comment

Paid Search versus Organic Search SEO

What is Paid Search? “Paid Search” or PPC (Pay Per Click) advertising refers to the links that appear usually to the side or above your Google (or other search engine) search results. Sometimes they are also distinguished by a heading like “Sponsored Links”. These are page links that web site owners have paid Google to […]

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27 November, 2008, Written by 0 comment

Design For Users. Not For Yourself

It`s not hard to find sites on the internet that dazzle and sparkle with lots of animation and special effects. However after the initial appeal wears off many such sites will actually drive visitors away. The reason being, that most online visitors come to your site with a purpose in mind. That purpose may be […]

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5 October, 2008, Written by 0 comment
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