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Tips and tricks for website owners

Better Calls to Action – 16 Point Checklist

Never assume that new users on your website will know what action you want them to take. As the owner of the site, you need to provide them with appropriate clues. If you have an e-Commerce site, you want them to click the “Add to Cart” button. If your site is there to generate sales […]

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23 June, 2014, Written by 0 comment

Multi-Currency E-commerce in Japan

E-commerce is growing at an incredible pace. In 2013 the worldwide value of e-commerce transactions was $1033.7 billion with the USA ($384.8B), China ($181.6B), UK ($141.5B) and Japan ($140.4B) the biggest markets. Global e-commerce is expected to increase another 28% by 2016. What these numbers demonstrate is that there are huge business opportunities awaiting for […]

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13 June, 2014, Written by 0 comment

Use a Favicon

What’s a favicon and why should you use one? A favicon is that little icon in the left of your browser tab. When you bookmark a site, this icon also appears in your bookmarks list. Why use one? The same reason you need a decent logo: 1) To look professional 2) Branding How to do […]

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7 May, 2014, Written by 0 comment

Social Media Icons

If you aren’t taking advantage of the social media universe to promote your site, you are missing a big opportunity to connect with your target audience. Furthermore, most search engine optimization experts agree that you may also be harming your site ranking. Google has said that they look at social networking “signals” to determine the […]

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9 April, 2014, Written by 0 comment

Trash the Flash

Using Adobe Flash on your website, particularly for any “mission critical” content is very problematic. We are living in the era of the mobile web so every website owner needs to consider how their site will be viewed on a diverse range of hardware. The Flash plugin has never been supported on iOS devices (e.g. […]

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10 March, 2014, Written by 0 comment

White Space

One of the most common mistakes with web designs is the inclination to fill every available space on the page. Perhaps this stems from a misunderstanding of the adage that “content is king”. Whilst content is certainly important, sometimes “less is more” is a better idiom to keep in mind. White space, when used effectively, […]

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13 February, 2014, Written by 0 comment

Check Your Spelling and Grammar

It doesn’t matter how much time you spend slaving over Photoshop gradients or pouring over cutting edge JavaScript functions. If your website is riddled with spelling and grammatical errors, it will look like it was cooked up in someone’s basement by a bunch of High School drop outs. Visitors to your site will form an […]

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8 January, 2014, Written by 0 comment

Clear Navigation

Imagine driving around a city with no place name markers or clear visual clues how to get from A to B. How would that experience feel? A good website should be like a well planned city with clear and simple directions to the places of interest. Frustrated and confused users won’t stick around. 5 Website […]

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7 December, 2013, Written by 0 comment

Proximity

The fourth fundamental principle of design is Proximity (which completes the rather unfair acronym of C-R-A-P, well know to designers everywhere). In short, it means that things which are related in some way, should be grouped together on the page and separated from those things which are NOT related by white space. One of the […]

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13 September, 2013, Written by 0 comment

Alignment

Alignment plays an important role in taking your site designs from amateur to professional level.  When your content is arranged in well defined columns it significantly increases usability and visual appeal. In web design, everything from the bigger elements, such as the header, content, navigation, and footer, to the inside elements, like paragraphs, ads, text […]

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29 August, 2013, Written by 0 comment
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