Good contrast can make sites appear crisp and organized, whereas poor contrast blends the content into mush. Contrasting elements allow for the user to figure out which page areas are related and which are totally separate, so be sure to differentiate your elements and page sections. Contrast attracts attention to important content.
Contrast is the differences that make an object distinguishable from surrounding content. That means that your graphics, “call to action” elements and anything else that you want to stand out should be different or contrast with the print to make them more noticeable.
Elements that are not related should be very different because making things only slightly different might confuse the viewer into believing there is a relationship where really one does not exist. Contrast in your design livens things up and makes things easier for people to understand.
It doesn’t matter how much time you spend slaving over Photoshop gradients or pouring over cutting edge JavaScript functions. If your website is riddled with spelling and grammatical errors, it will look like it was cooked up in someone’s basement by a bunch of High School drop outs. Visitors to…
Using Adobe Flash on your website, particularly for any “mission critical” content is very problematic. We are living in the era of the mobile web so every website owner needs to consider how their site will be viewed on a diverse range of hardware. The Flash plugin has never been…
Repetition of design creates a sense of familiarity for the end user or viewer. It gives the person a feeling of control over the design itself by allowing them to believe they know what to expect every time they click a link or flip the page. It also can be…
