Blog

Category: Web Design

Japanese SEO Geo-Targeting

Most website owners appreciate the importance of search engine optimization (SEO) for their website. What is sometimes under appreciated is that Google has regional versions and your website will rank differently in Google.co.jp than it does in Google.com. Your choice of domain name,  how you interact with Google Webmaster Tools and other factors  play a […]

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28 December, 2010, Written by 0 comment

Facebook in Japan – Big Changes Coming

Although Facebook got off to a slow start in Japan it has recently been experiencing a spurt in user memberships. In the the 12 months to September, 2010 Facebook users increased by 78% to 5.3 million unique visitors. This still places them some distance behind Mixi and the phenomenally growing Twitter (on track to become […]

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15 November, 2010, Written by 0 comment

Google Japan / Yahoo Japan Deal

Today it was announced by Google Asia Pacific and Japan vice president Daniel Alegre that Yahoo Japan would switch at the end of the year to using Google Japan’s search engine results. Sometime next year, Google’s text ad system, Adwords will also replace Yahoo Japan’s Sponsored Search listings. The announcement ends speculation that began last […]

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27 July, 2010, Written by 0 comment

Promote Your Site With QR Codes

Anyone who is familiar with the Japanese urban landscape will have noticed that QR code symbols are virtually everywhere. On train advertisements, pamphlets, menus, business cards and product labels. In some extreme cases even on  family graves! QR  (Quick Response) codes were originally conceived by Japanese company Denso-wave back in 1994 as a method of […]

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27 January, 2010, Written by 0 comment

Book Review – Neuro Web Design: What Makes Them Click?

Wouldn’t it be nice if you could climb inside your website visitors’ minds and understand what motivates their behaviour? Neuro Web Design by Dr. Susan M. Weinschenk attempts to do just that. Not many other books on the market explain the psychology behind user interaction in a way that references academic studies. Chapter 1 takes […]

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27 October, 2009, Written by 0 comment

35 Key E-Commerce Platform Features

For serious online vendors the choice of e-commerce platforms can be overwhelming. There are so many different proprietary and open source options available. The following list describes some key e-commerce platform features that you should use to compare your options. 1.  Ability to administer multiple website domains from the same back end This could be […]

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13 October, 2009, Written by 0 comment

Is Your Website Still Doing the Macarena?

5 Questions to see if you remember the 1990’s!!! Who killed LAURA PALMER IN TWIN PEAKS? What was X-Files Fox Mulder’s nickname? Where was the hangout of the 90210 gang? What was the name of Martin Krane’s dog in Frasier? WHO SHOT MR. BURNS IN THE SIMPSONS? Sure, in the 90’s some of us had […]

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17 August, 2009, Written by 0 comment

Writing Better Web Content – Avoid the Marketing Cliche

Language has meaning. Language is information. And when it comes to your website, if your information is NOT useful, it is getting in the way of the information that IS useful. The purpose of words is not to fill embarrassing white space. Skillful content writing means avoiding anything that doesn’t add value for the web […]

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13 August, 2009, Written by 0 comment

Bing / Yahoo Deal and the Japan Impact

The search engine world is still buzzing following the recent decision of Yahoo to effectively shut down its own search infrastructure and outsource its search results business to Microsoft in the guise of its latest and hottest search interface, “Bing”. The deal represents an admission from both partners that they need to team up and […]

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30 July, 2009, Written by 0 comment

Sell the Sizzle, Not the Steak!

There is an old rule in marketing that consumers shop logically but purchase emotionally. When visiting the local supermarket or department store we might carefully examine the price, content, ease of use and brand reputation of various goods. But in the end, our purchasing choice is often driven by emotional factors. We anticipate the joy […]

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19 June, 2009, Written by 0 comment