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Blog

Category: Online Marketing

Sell the Sizzle, Not the Steak!

There is an old rule in marketing that consumers shop logically but purchase emotionally. When visiting the local supermarket or department store we might carefully examine the price, content,...

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19 June, 2009, Written by 0 comment

Paid Search versus Organic Search SEO

What is Paid Search? “Paid Search” or PPC (Pay Per Click) advertising refers to the links that appear usually to the side or above your Google (or other search...

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27 November, 2008, Written by 0 comment