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Category: Online Marketing

Sell the Sizzle, Not the Steak!

There is an old rule in marketing that consumers shop logically but purchase emotionally. When visiting the local supermarket or department store we might carefully examine the price, content, ease of use and brand reputation of various goods. But in the end, our purchasing choice is often driven by emotional factors. We anticipate the joy […]

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19 June, 2009, Written by 0 comment

Paid Search versus Organic Search SEO

What is Paid Search? “Paid Search” or PPC (Pay Per Click) advertising refers to the links that appear usually to the side or above your Google (or other search engine) search results. Sometimes they are also distinguished by a heading like “Sponsored Links”. These are page links that web site owners have paid Google to […]

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27 November, 2008, Written by 0 comment