Blog

Category: Online Marketing

LINE for Small Business Marketing

The communication application LINE was launched in Japan in 2011 and subsequently taken the country by storm. Line became Japan’s largest social network in 2013, bigger than Facebook or Twitter. It is one of only 13 apps to have more than 1 million downloads from the Google Play store. According a survey, about 60% of […]

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29 September, 2014, Written by 0 comment

Better Calls to Action – 16 Point Checklist

Never assume that new users on your website will know what action you want them to take. As the owner of the site, you need to provide them with appropriate clues. If you have an e-Commerce site, you want them to click the “Add to Cart” button. If your site is there to generate sales […]

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23 June, 2014, Written by 0 comment

Facebook in Japan – Big Changes Coming

Although Facebook got off to a slow start in Japan it has recently been experiencing a spurt in user memberships. In the the 12 months to September, 2010 Facebook users increased by 78% to 5.3 million unique visitors. This still places them some distance behind Mixi and the phenomenally growing Twitter (on track to become […]

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15 November, 2010, Written by 0 comment

Internet Marketing in Japan

Once you have your website up and running often the next challenge for website owners is attracting visitor traffic. Search Engine Optimization is a must, but it takes time and there is often a lot of strong competition for the top spots with your favorite keywords. At this point you might want to consider what […]

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10 July, 2010, Written by 0 comment

5 Reasons Why Your Business Should Be Using Twitter

To survive and prosper these days, all businesses small and large need to be aware of the tools of social media, especially Twitter. It is a form of micro-blogging that has gone from just a small user base a couple of years ago, to a household name today. However, many business owners are skeptical about […]

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1 April, 2010, Written by 0 comment

The Revolution Will Be Tweeted

Business owners cannot afford to think that social media is a passing fad. The Social Media Revolution is sweeping away established notions of how companies should market their products and connect with customers. In the YouTube/Twitter/Facebook/Blogging era, companies need to consider themselves as content providers first, advertisers second. Some facts: Social media has overtaken porn […]

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19 February, 2010, Written by 0 comment

Book Review – Neuro Web Design: What Makes Them Click?

Wouldn’t it be nice if you could climb inside your website visitors’ minds and understand what motivates their behaviour? Neuro Web Design by Dr. Susan M. Weinschenk attempts to do just that. Not many other books on the market explain the psychology behind user interaction in a way that references academic studies. Chapter 1 takes […]

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27 October, 2009, Written by 0 comment

Writing Better Web Content – Avoid the Marketing Cliche

Language has meaning. Language is information. And when it comes to your website, if your information is NOT useful, it is getting in the way of the information that IS useful. The purpose of words is not to fill embarrassing white space. Skillful content writing means avoiding anything that doesn’t add value for the web […]

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13 August, 2009, Written by 0 comment

Bing / Yahoo Deal and the Japan Impact

The search engine world is still buzzing following the recent decision of Yahoo to effectively shut down its own search infrastructure and outsource its search results business to Microsoft in the guise of its latest and hottest search interface, “Bing”. The deal represents an admission from both partners that they need to team up and […]

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30 July, 2009, Written by 0 comment

Japanese Social Bookmarking Services

Unless you have been under a rock or in North Korea for the last few years you would know that one of the hot new Web 2.o trends is Social Bookmarking. There are many popular Social Bookmarking Services (SBS) like Delicious, Spurl and StumbleUpon to name just a few. These services allow us to “tag” […]

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24 July, 2009, Written by 0 comment