Blog

Category: Japan Web Watch

Japanese Text and Yoast SEO

A potential client recently asked us whether Yoast SEO plugin handles Japanese text. The WordPress Yoast Plugin has over 3 million active installs and is widely regarded by  developers as the Gold Standard in WordPress SEO plugin support. While there does appear to be an issue with getting an accurate word count through the plugin, this […]

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15 June, 2017, Written by 0 comment

LINE for Small Business Marketing

The communication application LINE was launched in Japan in 2011 and subsequently taken the country by storm. Line became Japan’s largest social network in 2013, bigger than Facebook or Twitter. It is one of only 13 apps to have more than 1 million downloads from the Google Play store. According a survey, about 60% of […]

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29 September, 2014, Written by 0 comment

7 Business Myths About Japan

Most people who don’t live in Japan see the country from abroad through the filter of main stream media and pop culture. Japan might inspire images of Zen gardens, manic TV game shows or anime cos-play otaku. More often than not the stereotyped image of Japanese life is more fiction than reality. The world of […]

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15 September, 2014, Written by 0 comment

Japanese Style Web Design

So you’ve translated your content. Now how can you make our site look more … Japanese? To put the question another way, is there such a thing as a uniquely Japanese style of web design?  And if so is it something we should try to emulate for web pages targeting a Japanese audiences? Generalizations are […]

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23 January, 2012, Written by 0 comment

Google Japan / Yahoo Japan Deal

Today it was announced by Google Asia Pacific and Japan vice president Daniel Alegre that Yahoo Japan would switch at the end of the year to using Google Japan’s search engine results. Sometime next year, Google’s text ad system, Adwords will also replace Yahoo Japan’s Sponsored Search listings. The announcement ends speculation that began last […]

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27 July, 2010, Written by 0 comment

Internet Marketing in Japan

Once you have your website up and running often the next challenge for website owners is attracting visitor traffic. Search Engine Optimization is a must, but it takes time and there is often a lot of strong competition for the top spots with your favorite keywords. At this point you might want to consider what […]

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10 July, 2010, Written by 0 comment

Promote Your Site With QR Codes

Anyone who is familiar with the Japanese urban landscape will have noticed that QR code symbols are virtually everywhere. On train advertisements, pamphlets, menus, business cards and product labels. In some extreme cases even on  family graves! QR  (Quick Response) codes were originally conceived by Japanese company Denso-wave back in 1994 as a method of […]

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27 January, 2010, Written by 0 comment

Bing / Yahoo Deal and the Japan Impact

The search engine world is still buzzing following the recent decision of Yahoo to effectively shut down its own search infrastructure and outsource its search results business to Microsoft in the guise of its latest and hottest search interface, “Bing”. The deal represents an admission from both partners that they need to team up and […]

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30 July, 2009, Written by 0 comment

Japanese Social Bookmarking Services

Unless you have been under a rock or in North Korea for the last few years you would know that one of the hot new Web 2.o trends is Social Bookmarking. There are many popular Social Bookmarking Services (SBS) like Delicious, Spurl and StumbleUpon to name just a few. These services allow us to “tag” […]

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24 July, 2009, Written by 0 comment

Selling to Japan’s Silver Surfers

Japan’s growing ranks of cashed-up senior citizens present a significant market opportunity for any company targeting Japanese customers. This is the decade during which the Japanese baby boom generation is looking to enjoy the fruits of their life’s work in retirement and increasingly they are getting online and searching for websites that are relevant to […]

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4 February, 2009, Written by 0 comment