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What is pay-per-click marketing?

One of the quickest and most easily measurable ways of driving traffic to your website is through Pay-Per-Click (PPC) marketing.

Most web users are familiar with how search engines work. When a user types a combination of “keywords” into their search engine, Google will return a list of websites which it thinks best matches that query.

However, most search engines such as Google also list “paid” text links. These are links which should have at least “some” relevance to the key word search but the defining feature of paid text links is that whenever a visitor clicks on one of them, the owner of the link (the advertiser) is charged by the search engine.

pay per click marketing

How much does pay-per-click marketing cost?

The main determinant of how much each “click” costs is the amount of competition for any given set of keywords. For popular and high yielding searches like “Tokyo real estate for sale” you can expect to pay more than for less popular and low yielding keywords.

Some other factors of lesser importance are:
1) How effective is the “click through rate” for each of those ads.
2) How much time do visitors spend on the destination page and website domain after they arrive.
3) How much “authority” does the destination website domain have in Google’s index of websites.

So the cost per click will be a dynamic figure, which Google adjusts in real time based on all of the above information.

The amount of money you, as the advertiser, are willing to spend can be easily controlled. You are able to set a daily budget limit on how much your campaign will cost.

So why not contact Tokyo Web Designs today so that we can research relevant keyword combinations, create compelling text ads and build conversion optimized landing pages to turn clicks into sales and sign ups. We can create PPC ads in both English and Japanese. We have proven experience in helping drive visitor traffic to your site with an effective pay-per-click marketing campaign.

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Client Testimonial

Jeffrey Allen Consulting

"Tokyo Web Designs really provided us with great solutions for our website. Everything was explained to us along the way and at every step we were provided with creative options to choose from plus give our own input. We really felt like a partner from the start to the finish of the project. The thing that impressed us the most was the level of personalized service we received. Every request or question that we had throughout the process was handled quickly and professionally. We wholeheartedly recommend Tokyo Web Designs to anyone who is seeking help in developing a website." - Jeffrey Allen Consulting

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Client Testimonial

MacMillan LanguageHouse

"We were looking to give one of our best selling products a branded presence on the web and provide our customers with added support for the product. Tokyo Web Designs not only helped us with all our requests, but also provided us with some very good suggestions on how to improve the look and impact of the site. It was a pleasure working with them and we appreciate all the hard work they put into our project." - Darren Halliday, Sales & Marketing Manager

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Client Testimonial

Parts Agent Australia

"To have a successful business you need to have the right people and right associates to give you a competitive edge. Tokyo Web Designs have given our growing company that edge. They created exactly what we wanted. No fuss and no bother. They created clean, simple, Internet shop front that worked. Now we are able to give potential customers easy access to our business and information to generate sales." - Cliff Lugton, Director

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Client Testimonial

The Flying Pieman

"Starting online sales requires a high level of specialist knowledge and expertise. The feedback and suggestions we received from Tokyo Web Designs during this process were invaluable. From start to finish everything was very transparent and initial discussions of what we wanted and how best to achieve it were very free flowing in both directions. With all the other challenges we had in preparing for our transition into selling online, this was one area which was stress-free. For foreigners in Japan looking to start an online store, I would recommend looking no further than Tokyo Web Designs." - The Flying Pieman ミートパイ ストア

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Need More Visitors?

7 Ways we can help

Having a great website is only the first step on the road to achieving your online goals. You also need a strategy to attract web visitors.

  • 1. Pay Per Click Marketing
  • When a user types a combination of “keywords” into their search engine, Google will return a list of websites which it thinks best matches that query. However, most search engines such as Google also list “paid” text links. ...continued

  • 2. On-Page SEO and GWT
  • Being number one in search engine results brings disproportionately more traffic than all the lower ranked listings. So how can you get your website to the top of the pile? ...continued

  • 3. Content Marketing
  • A content marketing campaign attracts and retains customers by creating and curating relevant and valuable content. Search engines like Google favor websites that contain articles, news, reports and even videos relevant to whatever keywords are entered...continued

  • 4. SEO Link Building
  • SEO link building describes actions aimed at increasing the number and quality of inbound links to a page. Search engines like Google view inbound links to your page as votes of approval that your site offers authoritative content. ...continued

  • 5. Social Media Marketing
  • Endorsements spread via social networks from user to user can be an effective source of traffic since the endorsement comes from a trusted, third-party source, as opposed to the brand or company itself....continued

  • 6. Web Video
  • Web video can be a tremendously powerful strategy for increasing links to your website, increasing link click throughs and increasing brand awareness via social media video platforms like YouTube and Vimeo. ...continued

  • 7. Affiliate Marketing
  • Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. With an affiliate program, you can increase sales by only paying for results. ...continued

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