Search Engine Optimization
Getting ranked better by Yahoo, Google and the other search engines.



Most website owners appreciate the importance of search engine optimization (SEO) for their website. What is sometimes under appreciated is that Google has regional versions and your website will rank differently in Google.co.jp than it does in Google.com. Your choice of domain name, how you interact with Google Webmaster Tools and other factors play a key part in your localized ranking success.

Over time you are going to see more search engine result listings on Google Japan similar to the example below, showing rating information, number of reviews, price ranges, and a whole lot more information that Google thinks will give better search results. These are called Rich Snippets and website owners should pay attention because early evidence suggests that such listings have a higher click through rate than generic descriptions.

This is one of those “how long is a piece of string?” type questions that website owners sometimes ask. The only honest answer is “it all depends”.
To give any kind of meaningful response actually depends on knowing the answer to one important question first. What keywords or keyword phrases are you targeting and how much competition is there?