Online Marketing
Tips for bringing visitors to your website.



“Paid Search” or PPC (Pay Per Click) advertising refers to the links that appear usually to the side or above your Google (or other search engine) search results. Sometimes they are also distinguished by a heading like “Sponsored Links”.
These are page links that web site owners have paid Google to show whenever a user types a certain combination of keywords into the search box.� For example, in the image shown, the keywords “baseball cards” bring up a list of related sites that have paid to have their links shown against searches for those keywords.