Online Marketing
Tips for bringing visitors to your website.



The search engine world is still buzzing following the recent decision of Yahoo to effectively shut down its own search infrastructure and outsource its search results business to Microsoft in the guise of its latest and hottest search interface, “Bing”. The deal represents an admission from both partners that they need to team up and leverage their respective strengths if they want to have a hope of competing with the 500 pound gorilla, Google. Pooling their collective search markets will give them a combined 30% of searches in America, compared with Google’s 65%.

There is an old rule in marketing that consumers shop logically but purchase emotionally. When visiting the local supermarket or department store we might carefully examine the price, content, ease of use and brand reputation of various goods. But in the end, our purchasing choice is often driven by emotional factors.