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Unless you have been under a rock or in North Korea for the last few years you would know that one of the hot new Web 2.o trends is Social Bookmarking.

Effectively, your visitors help do the work of promoting your website on your behalf

There are many popular Social Bookmarking Services (SBS) like Delicious, Spurl and StumbleUpon to name just a few. These services allow us to “tag” and rate the sites we like. “Tagging” means assigning a keyword or keywords which describe the web page content. These tagged URLs then get added to a network of URLs that other members can also tag, rate and bookmark. If your website has great content this can be a terrific way of bringing new visitors and improving your search engine rankings into the bargain. Effectively, your visitors help do the work of promoting your website on your behalf. And all for free! The only investment is a little of your time to set up member accounts with all the relevant services. Once you have done that, there are some multiple submission tools such as OnlyWire which can help with posting your website content URLs directly from your toolbar.





Special Thanks to フロアコーティング


The image you can see on the right is the “MegaMash Social Bookmark Widget” developed by MashUp Navi , a great tool for allowing your Japanese visitors to bookmark your website on their favorite SBS.

To add the widget to your pages simply copy the following code into your web pages using your HTML editor.

Some of these services would already be familiar to many non-Japanese.

Yahoo Bookmarks, Google Bookmarks, Windows Live Favourites, Technorati, Digg, Faves, Blinklist, Reddit, Furl and Twitter are all represented.

In addition there are a few interesting local services worth paying attention to.

Name Alexa Ranking
(Japan)
Google
Page Rank
B!Hatena 22 7
Iza 65 5
Choix 418 5
Newsing 1018 6
BuzzUrl 1806 7
CoRich 2227 4
Flog 3036 5

There are a few other specifically Japanese SBS not listed in the table because Alexa aggregates their data for the entire URL, not just the bookmarking sub domain. Two of the important ones are Nifty Clip and LiveDoor Clip.

Conclusion

If you want to increase your brand awareness and market penetration in Japan, you should consider leveraging the power of Japanese social bookmarking sites like the ones listed. Currently it is probably fair to say that the phenomenon is still in the early adopter stage. But fringe technologies often become mainstream overnight so there is no point in delaying if you want to stay ahead of your online competitors.

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4 Responses to Japanese Social Bookmarking Services

  • Elijah says:

    “MegaMash Social Bookmark Widget” is pretty good, except that it does not have a feedback feature that shows how many users voted on a bookmark.

  • Nick Jett says:

    @Elijah Do you really think you need to have a counter on your bookmark widgets? As long as you have people comment on your blog, people will see that you have a lot of readers.

  • Tokyo Web Designs says:

    Fair enough question Nick.
    I guess it’s a matter of personal preference.

    Both are good indications that the blog has a popular following and therefore probably contains good information.

  • Social bookmarking is quickly turning into one of the greatest marketing tools online, particularly since this will increase your chances of being well ranked by the search engines, also, bookmarking will help a non-indexed page to become indexed rapidly.

Blog Posts By Month:

Choosing a Designer

7 Things to Consider

We hope these articles help you when choosing a web designer in Japan or abroad and that you will consider Tokyo Web Designs as your English and Japanese website designer consultants.

  • 1. Website Localization?
  • Localization means adapting your website to succeed in a specific country or region. If you are looking to create a Japanese web site design, there are good reasons to seek assistance from a Japan website designer with experience in the local environment ...continued

  • 2. The 0.05 Second Rule
  • "You don`t get a second chance to make a first impression". Most of us are familiar with that old advice. Recent research is revealing how quickly that first impression of your website is actually formed ...continued

  • 3. All That Glitters Isn't Gold
  • It`s easy to be impressed by many of the slick, FLASH and Javascript powered "eye-candy" web templates available for download at seemingly attractive prices. But there are some inconvenient truths which you should be aware of before taking the cookie cutter route ...continued

  • 4. DIY Web Building Pitfalls
  • Thanks to web page editors like Dreamweaver, putting a website online is now easy. Building a GOOD website is still difficult ...continued

  • 5. Don't Make Me Think!
  • This is Web Usability expert Steve Krug`s golden rule. He explains "..if Web pages are going to be effective, they have to work most of their magic at a glance. And the best way to do this is to create pages that are self-evident, or at least self-explanatory"...continued

  • 6. If a Tree Falls in the Forest..
  • This is the beginning to a rather well known philosophical riddle that raises questions about whether something can exist if it is not capable of being perceived. We'd like to change the question and ask "if a website exists in cyberspace but nobody can find it, does it really serve a purpose?" ...continued

  • 7. Standards-schmandards?
  • At Tokyo Web Designs we are continually surprised by the number of websites we see that appear to have been put together with no regard to valid web standards. This is disappointing considering that it isn`t really hard to do so and the benefits of "clean" coding practices are potentially great ...continued

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