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Over time you are going to see more search engine result listings on Google Japan similar to the example below, showing rating information, number of reviews, price ranges, and a whole lot more information that Google thinks will give better search results. These are called Rich Snippets and website owners should pay attention because early evidence suggests that such listings have a higher click through rate than generic descriptions.

rich_snippet-2

Rich Snippets are implemented into your page via either of two open source annotated web markup formats that Google recognizes; RDFa and microformats. For the specifics on how to implement each format it is best to consult the Google Rich Snippets documentation.

These are just some of the types of information that RDFa and microformats can organize:

Information about people

E.g. information about a persons name, locality, role, even photo can all be organized. Especially useful for social networking applications like Linked In.

Information about products

E.g. brand, category, and description.

Information about businesses

E.g. address, telephone, postal code.

Information about reviews

E.g. reviewer, review date, numerical ranking.

Information about images

E.g. creative commons licensing.

No doubt many websites already contain much of this information. But the important thing about RDFa and microformats is that they standardize the way this information is represented. It is a part of what geeks like to call the movement towards the “semantic web”.

How can you test your RDfa or microformat code to see how it will display on the screen? Fortunately Google provides a handy Rich Snippets Testing Tool.

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Jeffrey Allen Consulting

"Tokyo Web Designs really provided us with great solutions for our website. Everything was explained to us along the way and at every step we were provided with creative options to choose from plus give our own input. We really felt like a partner from the start to the finish of the project. The thing that impressed us the most was the level of personalized service we received. Every request or question that we had throughout the process was handled quickly and professionally. We wholeheartedly recommend Tokyo Web Designs to anyone who is seeking help in developing a website." - Jeffrey Allen Consulting

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MacMillan LanguageHouse

"We were looking to give one of our best selling products a branded presence on the web and provide our customers with added support for the product. Tokyo Web Designs not only helped us with all our requests, but also provided us with some very good suggestions on how to improve the look and impact of the site. It was a pleasure working with them and we appreciate all the hard work they put into our project." - Darren Halliday, Sales & Marketing Manager

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Parts Agent Australia

"To have a successful business you need to have the right people and right associates to give you a competitive edge. Tokyo Web Designs have given our growing company that edge. They created exactly what we wanted. No fuss and no bother. They created clean, simple, Internet shop front that worked. Now we are able to give potential customers easy access to our business and information to generate sales." - Cliff Lugton, Director

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The Flying Pieman

"Starting online sales requires a high level of specialist knowledge and expertise. The feedback and suggestions we received from Tokyo Web Designs during this process were invaluable. From start to finish everything was very transparent and initial discussions of what we wanted and how best to achieve it were very free flowing in both directions. With all the other challenges we had in preparing for our transition into selling online, this was one area which was stress-free. For foreigners in Japan looking to start an online store, I would recommend looking no further than Tokyo Web Designs." - The Flying Pieman ミートパイ ストア

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