The communication application LINE was launched in Japan in 2011 and subsequently taken the country by storm. Line became Japan’s largest social network in 2013, bigger than Facebook or Twitter. It is one of only 13 apps to have more than 1 million downloads from the Google Play store. According a survey, about 60% of Japanese college students use LINE every day.
The application offers users free text chat, group chat, phone calls, video calls, games, photo editing and a growing range of other services.